Every insurance company wants the best insurance marketing advice. With finite time and money, you need to make sure that the decisions you make will pay dividends for your business. While there is no one-size-fits-all approach to marketing, there are several basic principles that can help you to make good decisions and use the resources you have to their maximum effect.
Three Critical Pieces
No matter what materials you use, online, in person or in the mail, there are three critical components to keep in mind:
- concise communication
Everything you put out, online or in hard copy, should have a consistent, clean look and feel. Your logo should look the same everywhere, and your contact information should be easy to find. 95% of insurance customers visit your website to get a feel for your business and the services you offer; the easier it is for them to navigate that site, the higher the likelihood that they will choose to do business with you.
In addition to making your presence clear and consistent, it’s important to focus your content on customer needs and concerns. When someone visits your website, they should be able to find the content that’s important to them, and it should be available in a way that’s readily accessible and easy to understand.
The best insurance marketing advice will vary according to your needs and capacities, but when you make sure that everything you put out has the same message, you create a strong brand identity that will help your business to grow.