Boat repair can be a difficult business. Maintaining boat repair shop liability while keeping a good relationship with customers is essential. As an owner of a boat repair business, there are several basic principles you can follow to keep customers coming back.
Be Dependable
Know when busy season is and be ready for the rush. This may mean having extra hours and staff and clearly communicating with customers about scheduling and wait times. Making a point to get to know regulars also helps—people are always more willing to wait for dependable and friendly service!
Understand the Value of Good Service
Don’t undersell yourself—charge appropriately for all services, including diagnostics. On the flip side, don’t undersell your employees. If you understand that above and beyond work is worth the price, your customers will feel the same way.
Be an Expert on Warranties and Liability
Be sure to understand both boat repair shop liability laws and the warranties of the vehicles you’re servicing. Keeping yourself protected in the event of any future legal issues is always best policy.
Boat repair can be a sink or swim business, but there are some basic principles to follow to help ensure smooth sailing. It may take a season or two, but a boat shop owner who is reliable and understands their industry will be sure to build a devoted customer base!