Automation sounds like a cold and impersonal approach to marketing, and as a business that relies on the personal touch, you may ask yourself, why utilize automation? But when you put your marketing plan into an automated system, you actually free up time and energy to personalize you work with customers, and do a better job of meeting their specific needs.

The Drip Marketing Approach

Drip marketing is a way of setting up a communications schedule that provides a steady stream of information to your customers at a frequency and volume that you decide. The benefits of this approach include:

• converting contacts to customers
• increasing sales
• increasing open rates

Because you can tailor the type, volume, and format of your communication with customers, drip marketing allows you to create the model that works for you. You might focus on a theme, such as solving a different problem every month. It’s also possible to design several different automated streams to address the different concerns of specific segments of your customer base.

Building On Your Efforts

When you use an automated approach to marketing, you can devote the time that would have gone into managing marketing campaigns into personal contacts with individual customers. You have time to call, or stop by, or send a quick, personal email to someone who has a particular question you can answer.

Why utilize automation? Because it may be the one easiest way to maximize your marketing efforts and increase returns.