People prefer to see well-designed sites. An organization’s website is a vital part of its online marketing presence. It acts as a business card, information hub and overview of services, customer relationships and more.

Insurance agencies need to prioritize professional design when building a site. Here are some reasons why:

First Impressions

Potential clients decide an agency’s credibility based on its webpage quality and take less than one-fifth of a second to form their opinion.

SEO

A business must have properly executed SEO practices to appear in search results. The best way to ensure an optimized, useful forum is to hire a web design agency that understands SEO optimization and the insurance market.

Insurance website design by Neilson Marketing provides experienced creators who understand the best digital strategy and the insurance industry.

Representation

Webpages give users insight into the effort a company puts into its customers. An outdated or unappealing style gives the impression that an agency does not value their clients. An inviting and professional page feels welcoming to potential patrons.

Trust

People view poorly planned sites as shady and unprofessional, making them less likely to trust the company and its services.

Competition

If an operation wants to compete in the industry, it must have a useful, cohesive and consistent website. A competitor with an updated, modern online network will outrank an organization with a low-quality layout.

Agencies benefit from hiring experts to create their websites. Professional designers with knowledge of the insurance business achieve higher search engine rankings and conversion rates.